Before him, his father and grandfather worked on real estate projects. Now the manager of the New World, Adrian Cheng intends to lift the torch higher. But he intends to make some improvements that will adapt to the new era. Let's see what the face of real estate in Hong Kong projects in this review.
Creating a neighborhood with cultural diversity
The property developer began its projects by founding the K11 group in 2008. Adrian Cheng combines the concepts of art and commerce. This led to art malls all over China. In doing so, it brings consumers to engage with art, culture and commerce in one place. When asked what he intends to do with his real estate project, the founder of K11 replies that he can take advantage of the advantage of Victoria Dockside. It relies on the creativity of its collaborators to create a district of architecture, design, art, hospitality and retail. To do this, Cheng says he is taking an "ambitious approach". It consists of collaborating with the many designers, artists, architects of renown for the actual implementation of the ideas. The method also takes into account employees who approve of the promotion of a sustainable living condition, creativity, culture and social issues.
Environmental and historical perspectives
Adrian Cheng opts for a restoration of the State Theater. For him, it is a site with a lot of potential, artistic and cultural. It therefore makes sense to preserve it for the history of future generations. We cannot separate the well-being of humans from that of the environment. The residences of La Ferme Pavilia reflect a region that wants to be quite respectful of the sustainable environment. It is with the aim of creating a living environment without impact on the planet. Even the food will come from healthy natural production. To take charge of his future, Adrian Cheng continues with a holistic cultural, social, environmental, artistic and commercial approach. All this from a sustainable perspective.